Generate valid, SEO-complete JSON-LD structured data instantly — 100% free, no signup, no API cost. Paste straight into your page's <head>.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Your Article Title",
"description": "Your article description",
"image": [
"https://example.com/image.jpg"
],
"datePublished": "2026-09-01",
"dateModified": "2026-09-01",
"author": {
"@type": "Person",
"name": "Author Name"
},
"publisher": {
"@type": "Organization",
"name": "Your Site Name",
"logo": {
"@type": "ImageObject",
"url": "https://example.com/logo.png"
}
},
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://example.com/your-article-url"
}
}
</script><head> tag, or use Next.js Script component with type="application/ld+json".Whether you run a blog, an online store, a local service business, or manage SEO for clients, getting structured data right is one of the fastest technical wins available on any website. This page explains what schema markup actually does, who benefits most from adding it, how each of the six supported schema types works, and the most common mistakes that cause valid-looking markup to get silently ignored by Google.
Schema markup is a standardized vocabulary of tags (from Schema.org) that you add to your website's code so that Google, Bing, and AI-powered answer engines can understand exactly what a page represents — an article, a product, a local business, a review, or a set of frequently asked questions. It's written as JSON-LD, a small block of structured JSON that sits invisibly inside your page's <head>. Search engines read this data to decide whether your page qualifies for enhanced search features: star ratings under a product link, an expandable FAQ dropdown, a recipe card with cook time, or a byline and publish date under a blog post. Schema doesn't change your rankings directly, but it directly increases how much space and detail your listing gets on the search results page — and that consistently improves click-through rate.
Bloggers & Content Publishers
Use Article schema to show your byline, published date, and featured image directly in search results, which builds trust before a reader even clicks.
E-commerce & Product Sellers
Use Product schema to display price, stock availability, and star ratings right on the search results page — this is one of the highest-impact rich results for click-through rate.
Local Businesses
Restaurants, clinics, salons, and agencies use LocalBusiness schema to power Google's map pack, knowledge panel, and "near me" search results with accurate address and hours.
Developers & SEO Agencies
Generate valid, spec-compliant JSON-LD for client sites in seconds, without memorizing the Schema.org property list for every content type.
<head> tag.Article Schema
Tells Google your page is a news article, blog post, or opinion piece. It carries the headline, author, publish and update dates, and publisher logo — the fields that let Google show a byline card and help establish topical authority for your author.
Product Schema
Carries price, currency, stock availability, condition, and aggregate rating, so a physical or digital product can appear with a price tag and star rating directly in search results.
LocalBusiness Schema
Describes a physical business location — address, phone number, opening hours, price range, and geo-coordinates — the data Google Maps and the local map pack rely on most.
FAQPage Schema
Wraps a list of question-and-answer pairs so Google can display them as an expandable dropdown directly under your search listing, taking up more space on the results page.
BreadcrumbList Schema
Describes the navigation path to a page (Home > Category > Page), which Google often renders in place of the raw URL in the search result — improving both clarity and click-through rate.
Review Schema
Marks up a single review of a product, business, book, movie, or app — including reviewer name, rating, and review date — separate from the aggregate rating used in Product schema.
dateModified after editing an article — stale dates can hurt freshness signals.Reviewed by the TechVaultAI Editorial Team · Built and maintained to follow the current Schema.org vocabulary and Google's Search Central structured data guidelines. Found an issue with a generated schema type? Let us know.
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